Do any of these sound familiar?
The doctor’s office that makes you present an insurance card every time you are there even though the information is the same. The insurance agent who insists you meet in person at their office. The contractor who says “I’ll be there between 8am and 4 pm” and is still late. The restaurant hostess who will not seat you until all the people in your group have arrived. The salesman who only talks about his products and never asks you what you’re trying to accomplish. The company website that has no phone numbers or emails to contact them.
These are all businesses that expect you to meet them where they are. They are focused on their needs. And you know what? They will not survive. Smart and successful organizations are easy to work with. They meet their customers where they are not where they want them to be.
In the next few days, pay attention to whom you do business with. Watch how they do things. Are their policies and practices easy on you or them? Are they easy to communicate with? Do they focus more on rules or on helping you? Do they make it easy and convenient for you or themselves?