Have you ever tried something that worked out so poorly for you, that you swore you’d never try it again? After receiving her first pair of rollerblades, my mother skated out the front door, rolled about 15 feet, then promptly fell and broke her wrists. She hasn’t put on a skate since. I’m far more hard headed than she is and I managed to open several wounds and to completely destroy a unicycle during the process I underwent to learn to ride one. Every day, I’d go back out there and fall down another 25 times while advancing that stupid unicycle only another two feet down the driveway. The rounded nose of the unicycle seat became a rusty square blunt object after being slammed, repeatedly, into the concrete surface of our driveway. After a whole summer, miraculously, I mounted that damn thing and rode right out of the driveway, into the street, and down the block before I realized that I didn’t know how to stop. I fell (on purpose, this time), then I stood and hiked that beaten old unicycle over my head in a miraculous triumph that only the birds and squirrels bore witness to.
Today, I have much nicer, newer unicycle and I still ride it around the lake sometimes. People ask me “why?” and I tell them, “Mostly because I can, I guess.” I have a similar relationship to the Best Western hotel chain that I had with my old unicycle. I remember staying in lots of them, but the experience was rarely a good one. I used to take my vacations on the road. Flying around so much gave me the urge to drive and I’d put the top down and drive from Houston to L.A. or from Houston to Orlando, Minneapolis, Wichita, Route 66, and even all the way to Arkansas just to zip my little convertible around the twisty roads of Ozark Mountain route 7. Anytime I had to spend the night, I’d choose a Best Western mostly out of budgetary concerns. I remember finding old empty beer cans under the beds, having TVs that didn’t work, windows that didn’t close or lock, black fuzzy moldy things growing in the shower, etc. I would check out and ask myself, “Why do I stay here?”
The answer was always, “Maybe the next one is better.” Today, Best Western appears to be a whole lot better than it used to be, and I think it’s time to give it a good hard second look. Have a look at the video in this ad, it says it all. Please leave a comment at the end of this blog if you have some feedback on it too, it hasn’t been released to television yet and I’ll forward your comments to them:
I think business travelers could do a lot worse than a modern Best Western. Here’s a revised list of their amenities.
- Free long distance access
- Iron and ironing board in every room
- Free local calls under 30 mins
- Free in-room coffee maker
- Free internet
- Free newspaper
- Fitness rooms
- Express checkout
- Business center with printers, etc.
EXTRA: If you have questions for Ken regarding business travel, hotels, airplanes, etc, please call 1-877-49-EXPERT. Your questions will be recorded and Ken will answer the best ones in his Ask the Expert podcast show.