If you’re Becca Brown and Monica Murphy, an Ivy League education means you get to sell shoes. Well, not shoes exactly, but shoe accessories. How chic.
That’s right, these two brainiacs recently passed up careers at Goldman Sachs to start a company that makes little plastic doohickeys that fit over pumps and stilettos. In hindsight, it was a great call now that their teeny-tiny startup is worth more than all those investment banks combined. Seriously.
The company is called SoleMates and its “revolutionizing the high-heel wearing experience,” say Brown and Murphy.
So what the heck are SoleMates? They’re thumb-sized protectors that increase the surface area of the heel, preventing career gals and party girls alike from catching their high heels in sidewalk cracks and other tricky surfaces like cobblestones and grass.
“My high school prom was the first time I thought about it,” Brown says. “My heels were getting stuck in the ground when we went outside to take photos. It was pretty awkward, and I realized that it was this ongoing frustration.”
The problem is so prevalent that women across the country are snapping up SoleMates faster than retailers can keep them in stock. Of course, SoleMates are also available online for 12 bucks each. (What do you think they teach you at business school?)
Now, if only these nice young ladies could invent a cheap, plastic device that would keep the financial ground from crumbling under our feet.