Best Buy, fresh off its rollout as the only major retailer offering Apple products just launched its first online gift-registry tool.
According to Chain Store Age, “the ‘Giftag’ tool allows users to download a plug-in for their Web browser. The application then lets consumers select products from any retailer’s Web site-not just Best Buy’s site-and create wish lists, which can be shared with friends and family members.
The company plans to integrate the offering into its official Web site over the coming months, said Gary Koelling, senior manager of social technology for Best Buy.”
THE REAL WORLD RETAILING TAKEAWAY
Turn perceptions of your business category upside down.
Best Buy already has the best customer service of any major electronics and appliance retailer out there. Friendly AND knowledgeable in electronics retailing is a far cry from the used-car salesperson you usually encounter.
Add to that innovative concepts like the “Geek Squad“, their in house experts who can talk shop with the best (and even come to your home to help with your electronics issues), the Apple alliance and now an online gift registry that takes the concept and gives it to guys, and you have an unstoppable retailing machine.
Usually reserved for department stores and female focused specialty retailers, Best Buys says you can get dishes, a blender, linens and a big screen TV as gifts for a wedding, for the holidays, a birthday or whatever.
A male-oriented gift registry couldn’t be more innovative and industry changing. No longer content to tag along to pick up home necessities, these guys are going to be dragging along their other halves for big screen TVs, computers and the like.
The fact that Best Buy also sells appliances mean that there will be additional reasons to bring females to the stores and to shop online along with their male counterparts, guaranteeing that Best Buy will increase its sales as a result.
As more and more electronics and appliance retailers become obsolete, Best Buy has managed to survive and thrive.
How are you changing up your concept? How are you turning convention on its ear in your retailing category?