Sondra Bernstein of The Girl and the Fig, The Fig Caf? and her newest restaurant, Estate possesses a passion for the restaurant biz that spells out success. Continually she adventures for more creative culinary balls to juggle. After acquiring The General’s Daughter last year and reopening it as Estate in September, she travelled here, went their, and then sojourned to France where she and her partner, Executive Chef John Toulze participated in an annual food and wine pairing throughout the French countryside. This is aside from a trip to
When I saw Bernstein just before her tip to
Now for many, social media is a way to communicate with their mom’s and friends, family and fools. Bernstein, however, has a different goal in mind. She is actually delving into Twitter because she looked atFacebook, developed real estate on MySpace but has decided that Twitter may be the way for her to broaden her customer base, advertise her events and boost revenue.
I mentioned Bernstein in another column a week or so ago and she Tweeted, I guess, that column and the spike in readership was noticeable so people are eyeing her broadcasts. The point here is that there are ways to broadcast and advertise your restaurant without having to delve into the Bobby Linen’s monthly payment to keep your name in front of the public.
And social media is definitely a commodity in the world of communication. Anderson Cooper on CNN is tweeting all day long and the cable network uses it for news broadcast alerts continually.
Bernstein may be on to something here. On Sunday, as I made my regular Brunch stop I noticed that Estate is promoting a “Twitter Taste Live” event on Friday, April 17th.
Upon further investigating the concept began some months ago and “Twitter Taste Live” is an ongoing event with an upcoming schedule for various restaurants. The event is scheduled as “The biggest on-line wine tasting event, ever,” and appears to be gaining Tweet momentum.
Now I am sure some are laughing at the possibility of promoting a wine tasting over a social media engine called Twitter. And for those who still have a dial phone next to box of guest checks in the office; this may not be for you. However, if you are looking to advertise and promote and brand your business all at the same time, you may want to follow Bernstein’s lead and begin your Twitter network.