Chances are good that you are your company’s salesperson, at least at first. When it’s just you, you wear all the hats. Haven’t been in sales before? That’s not very unusual either for a new entrepreneur.
You probably do know that after you’ve had a conversation with a prospect, you’ll probably need to follow up. If your phone message follow-up starts with “Just checking in…”, look out! My fellow AllBusiness.com blogger, Lori Richardson, cautions against taking this approach. She calls it “the worst sentence to lead with when following up with a prospective or current customer.
John, you and I spoke two weeks ago and you seemed to be very interested in a website update that matches better with your business growth. We have more ideas and I wanted to pick up the conversation where we left off.
Lori says, “Directness does not need to be equal to brashness or rudeness. Instead, be direct and kind, clear, and serve others. If you do, you’ll see your sales increase and find more reward in what it is that you are doing.” I agree!