Making a telephone call is pretty simple. You pick up the phone, dial a
number and talk. The process that happens between you picking up the
phone (or pressing a button) and hearing the person (or their wonderful
voice mail) on the other end happens quite fast.
For businesses, however, that want advanced telephony features, things are a bit more complicated.
If you want an interactive voice response system (IVR), voice
broadcast, store locator (have a call routed to a location based on its
originating telephone number) or other features – you have to ensure
your carrier can offer you these features.
Many telephone systems can offer some features but few of them can
offer all the features you might need. What ifbyphone hopes to do is to
provide a white label service to telephone companies to enable them to
offer powerful, small business features, to their customers, powered by
Google Voice offers a huge number of feature – but maybe not all the features you need.
The traditional telephone companies (incumbent local exchange
carriers – ILEC) such as AT&T, Verizon and MCI or competitive local
exchange carriers (CLEC) such as Covad, XO, Comcast and so many others
offer a range of solutions as well, but their core business is selling
telephone services to ISPs (like Earthlink) who resell it to local
With ifbyphone’s new service, Session Initiation Protocol (SIP) trunking
carriers can connect to Ifbyphone and route certain calls to “smart
ports” on the Ifbyphone platform, yet retain origination and
You might not care about this kind of “behind the scenes”
developments right now, but being aware of these kind of developments
is very important in order to know the opportunities available to your