I own a business services company and recently took on a client that is a franchisor. How can we become a supplier to many franchise companies?
I am not raining on your parade, but the truth is this: several times a year I receive similar inquiries from various suppliers that have discovered the franchise industry as a tremendous opportunity for their products or services, yet franchising may be among the most difficult of nuts to crack, and that is for a variety of reasons.
There is virtually no common ground in franchising be it size of each network, industry segment (of which there are nearly 100), level of interest in new developments, or quality of the actual franchise being offered.
Certainly there are industry associations that “could” help you via tradeshows and trade journals, but franchisors are simply very divergent in their approach to business, and each successive sale is as tough a grind as the last. I will offer one tip however. You may find interest among local franchisees, that in turn, may help you sell “up the chain” as opposed to the franchisor on down.