A useless but fun fact: Approximately 8 billion conversation hearts — those Valentine candies with messages imprinted on them: Be Mine, True Love, Hot Mama — will be produced this year, according to the National Confectioners Association. That is enough candy hearts to stretch from Rome, Italy, to Valentine, Ariz., and back again 20 times.
If you are in the market for a sweetie this Valentine’s Day, maybe that would make a nice pick-up line. But, I digress.
Flowers will be the most popular Valentine’s Day gift this year, with 58.3 percent of men planning a floral purchase, up from 52.3 percent last year. Almost as many, 56.7 percent, will buy a card; 42.9 percent will spring for candy; 53.1 percent will take their Valentine out for the evening; and 27.6 percent will purchase a piece of jewelry to say Happy Valentine’s Day.
The most generous group of Valentine’s Day givers are between the ages of 25 and 34, with that demographic expecting to spend $164.32. The 18- to 24-year-olds will make an impressive showing, too, with plans to spend $149.39 on Valentine’s surprises. The 45-54 age group, for whatever reason, will spend less this year than last year — only $107.81 compared with $128.78 in 2006.
So far, I haven’t spent a penney, but maybe that will change.
BIGresearch conducted the survey for the National Retail Federation.