Want to be remembered by that new prospect or the last visitor to your website? Leave something behind. And I’m not talking about business cards here. Or sales literature. They’re way too easy to ignore and toss in the trash.
You have a scant few minutes to make an impression on a new prospect. You need to make that impression memorable by leaving behind valuable information to encourage them to seek you out again and again.
The simplest way to do that is to create a marketing tip sheet. Tip sheets are easy to put together and don’t take a lot of time. To create a tip sheet, think about how your customers will benefit from your product or service and and create a short one page “how to” to help them out. Brainstorm a list of topics to get started. Then pick out the best and voilÃ you’ve got a tip sheet!
Tip sheet titles normally include a number like “The Top 10 Ways to Get the Most Out of Your New Drill” or “8 Secrets You Never Knew About Keeping Your Cat Healthy” or “14 Ways To Capture Her Heart With Flowers.” You get the idea. 🙂
Your prospects and customers will appreciate you being helpful and could turn into lifetime fans. If you’d like to see an example of a tip sheet in action, hop on over to 8 No Cost Ways To Market Your Business.
What do you think? Do you use tip sheets in your business? What suggestions do you have?