I blogged here about the value of posting comments on other people’s blogs. This is useful from a traffic building standpoint as well as from a search engine marketing standpoint (getting a free link). In addition, you get some branding value from leaving quality comments on someone’s blog post.
But what do you use for your link in those comments? So many times I see people using their company replicated site or their company supplied capture page as linked pages in forum posts and blog comments. I don’t really recommend this practice for one simple reason: BORING!
Most of the time, when someone clicks your link from a forum post or blog comment, they will want to know a bit more about you. The “cookie cutter” company supplied pages will likely not accomplish that goal and they will simply click away. Opportunity lost. On the other hand, if you link to a site that will provide value in the way of useful content (such as your blog or your content site), they may dwell on your site for awhile. Perhaps they will even bookmark it or Digg it.
You may do several dozen forum posts and/or blog comments in a day. You might as well make those links worthwhile. Perhaps they will pay off for you. Linking to a replicated or cookie cutter site on the other hand, does not say much about you.