Sometimes I read something that grabs my attention so strongly that I have to stop everything and share it with my readers. Today, Laurie Clemans did it with The Snowflake Principle of Business. She starts with this definition:
First, Snowflake (snÅ?’flÄ?k’), The Definition: A flake or crystal of snow. As the air gets colder and humidity increases, the snowflake grows distinctive tree-like branches (dendrites), becoming wondrously complex and different from all others.
Then she goes on to use that as a metaphor for business differentiation. I loved it immediately. Maybe it was the beautiful snow crystal images she used, which reminded me of the US Postal Service holiday stamps (that were such a runaway, they were no longer available the week before Christmas). She coined her own snowflake principle:
“Every company or service provider should find, define and promote their “Snowflake”, that spectacular, distinctive and unique combination of qualities found nowhere else in the universe. The Snowflake gets carried foward by the “Snowball Effect”: Greater and greater understanding and enthusiasm for the Snowflake within the organization leads to greater understanding within the marketplace, which, ultimately leads to, voila, more and better customers.”
Figure out how you can take the most desirable attributes of your business (You do know what they are!), and build on them. Extend them until your businesss is as unique as a snowflake.