A recent post on one of the bulletin boards that I frequent piqued my interested. The subject was bartering in business. The mother that posted asked if she thought bartering was still considered a socially acceptable practice when it came to the business world and if she had overstepped her bounds when she proposed a barter of sorts.
By definition, bartering is exchanging goods and services for no money in return. You give something to me and I will give something to you. We don´t have to pay each other; we just help each other out.
The poster was a web site designer by trade but she was starting a jewelry designing business. She´d found a company that sold materials to create jewelry, but the website that the company had was not pleasing to the eye. The poster proposed a barter to the company: She would create an appealing website that would hopefully attract more customers in return for free jewelry materials.
In the end, she got the job. The materials she received were not as expensive as the fee that she could have charged for the web site job, but she was okay with that.
When starting a new business, you are always looking at ways to reduce costs without losing the quality of what you offer. Bartering is one way to keep your costs low, get the things that you need, and give something to another company in return. As you venture out into networking with other companies or meeting other moms in business, consider your bartering options. Think about what you can offer and what you need. Who might be able to help you and who might you be able to help?