I saw a great example of cross-selling today. I was in the
super market stocking up on nog, grog and duraflame logs, when I made a wrong
turn on the cereal aisle. Right smack in the middle of the Apple Jacks and
Count Chocula was a rack display with bananas on it. It shocked me a little at
first, but then I thought “why didn’t someone do that years ago!”
I’m guessing that it works. It probably took the chain years
of focus groups and data analysis to figure it out. It’s a natural, though.
Are you cross-selling with your eBay listings? If not,