So, I’m remodeling my Web site. Actually, it’ll be more than a reconstruction and more of a total re-do. I’ll have a new picture, because, well, the one on my current site (don’t look, please don’t look; it’s so out of date and I’m sooooooooo embarrassed by this, which is why I’m doing this re-do . . . ) and I’m actually chipping a lot away. I’ll still include my books, but the press releases and all the testimonials will not be included. Oh, at one point or another I’ll figure out which quotes should come back, but for now I’m trying to streamline.
As publicists, we know firsthand how exhausting it can be to have to sift though so much text and other garbage in order to get to what we want. And I want people to have an easy visit to my site, but of course I also want these visitors to return, too. It’s not easy to promote yourself, which is probably why I sort of revel in promoting others. In the past, when my first book was about to be released I learned the uncomfortable lesson that most author discover. You can’t rely on your publisher to get the word out. In fact, I can’t think of a publisher that doesn’t expect its publishers to partner in a publicity effort. But most writers don’t know the first thing about publicity. Google “author platform” and you’ll find a lot of information about this, but a just a few years ago no one really knew what it meant.
One of the reasons I’m bringing all this up is because I have a friend who’s decided to self-publish her novel. Of course when she shared this news I had to offer some unsolicited advice, which on the surface seems to have been kindly received. The problem, of course, is that if you’re a writer spending too much of your time promoting that usually means you’re probably not doing a lot of writing. Like so much of what we do the watchword here is balance. Indeed, if all you do is promote, then your expertise goes from being known for your knowledge in a particular area to just being good at waving to the crowds so to speak.
In any case, this all sort of reminds me of the shoemaker and his kids’ shoes. I don’t think they had any or maybe the ones they wore were in sore need of repair. In any case, their dad was so busy keeping his customers happy that he neglected the shoes of his own family. Don’t neglect your shoes when it comes to your own publicity. More about this in future posts.