That’s obvious. Even though no official source will admit it, we’re already in the middle of the recession of 2008.
But there’s also good news.
The average recession in this country lasts 11 months. Which means in about another six months we should start seeing signs of improvement.
The obvious question to small business owners is “How do we get through the next six months?”
Over the next week, I’ll be posting a series of steps you should take to keep your business healthy. On second thought, forget “should.” You need to implement each of the seven items on this list. They are:
1.Concentrate on business and customer service.
2.Cherish your existing customers.
3.Accelerate your advertising and PR.
4.Adjust your staffing.
5.Lower your profit margins.
6.Speed up cash flow.
These recommendations are simple.
Not easy, but simple. They are plans and processes that can help your business to actually thrive, provided your willing to be proactive when all those around you are hunkering down and hoping the unpleasantness will end soon.
Which will be your choice?
Meet me here tomorrow. We’ll talk.