Authors waste too much time worrying about the wrong things when it comes to selling books online.
They spend precious time, for example, fretting about the perfect shade of lavender, the primary color at the site, so it doesn’t clash with the green cover of the book that’s displayed prominently.
Missing are a gold mine of free articles, a link to a content-rich blog, pages optimized for the search engines, and one of those obtrusive boxes that bounces down from the top of the screen as soon as a visitor arrives.
Yes, those boxes are indeed annoying. But they capture email addresses
quickly, and they bypass the pop-up box filters. Still, authors think
the boxes are too “over the edge” for them. Then they wonder why they
sell only an armful of books from their website within one long year.
Tom Antion and Adam Witty would rather see authors worrying about other
things. Like which web pages pull in the most traffic. Or which pages
lose the most visitors. Or how to blog about their topic. Or how to
manage their own websites without having to rely on expensive techies
who take two days to fix one lousy typo.
Tom, an internationally acclaimed expert at Internet marketing, and
Adam, founder and CEO of Advantage Media Group, a leading publishing
house, want authors everywhere to stop relying only on bookstores to
sell the bulk of their books. They want you to know about their
“three-pronged attack” for making books fly out the door, thanks to a
website that goes ka-ching, ka-ching.
We’ve bribed them to be our guests during a complimentary teleseminar for
authors and aspiring authors. It will be from 3 to 4:30 p.m. Pacific Time on
Thursday, January 31, 2008. It’s called “How Authors Make Money on the
Curious? Sign up for this complimentary teleseminar at http://www.blogsquadteleseminars.com/click
The class will be recorded and you will need to register in order to get the audio.
In addition, you will learn:
—How to build a website that makes you money for less than $200 dollars.
—How to build a list that can literally make you millions
—How to become a “product machine” and turn your book into at least 10 other high-margin information products
—How sending just one e-mail made me over $100,000
— 2 social networking sites that everyone should use…or your absence will be obvious