Contact lenses used to give me trouble. Big trouble! I could put them IN my eyes…… but I could rarely, if ever, take them out of my eyes. It is a bizarre issue, I know… that I went for years leaving my contacts in my eyes way too long. Optometrists and ophthalmologists either laughed or scorned me – none tried to understand my dilemma.
This brings me to my point about assuming…. it is unwise to assume you know what your customers or potential customers want or need. ASK THEM. You may (and WILL) be surprised if you ask enough. I never cease to be amazed at what some of my clients say to me once we are having an honest conversation.
Don’t settle for a best guess. Find out, and tweak your business to accomodate them and solve their business problems.