Two weeks ago, Ask Jeeves announced their new sponsored listings program and today the company has announced the general availability of the program. The new Sponsored Listings program replaces the Premier Listings product with an
open-auction system like Google AdWords and Yahoo Search Marketing Sponsored Search.
“Advertisers will receive premier placement on Ask Jeeves above Google AdWords, which will also continue to be distributed on Ask Jeeves. Ask Jeeves Sponsored Listings is available immediately at http://sponsoredlistings.ask.com.”
At last week’s Search Engine Strategies conference, Ask Jeeves CEO, Steve Berkowitz gave the keynote presentation describing the new PPC program as a way to connect directly with advertisers and that he does not see the relationship with Google changing.
Ask Jeeves is the 7th largest global web property with a portfolio of web sites including: Ask.com, Teoma, MyJeeves, My Way, iWon, Excite and Bloglines. Ask Jeeves became a wholly-owned business of IAC/InterActiveCorp (NASDAQ: IACI) in July this year.