Here’s an example of creative thinking by a retailer. Ashley Stewart Stores will link an in-store promotion to the inauguration of President-elect Barack Obama. Clever.
The Ashley Stewart Stores “Celebrating History” event will occur Monday, Jan. 19, the day before the inauguration.
At select stores on that day, from noon until 4 p.m., local DJs will bring music and entertainment into the shops. Light refreshments will be served, too.
The retailer will distribute “Yes We Can” pins — reflecting Obama’s campaign slogan — as a free gift with purchases made during the promotion. Furthermore, Ashley Stewart Stores will donate 5 percent of proceeds from the day’s sales to a scholarship fund at Howard University in Washington, D.C.
Ashley Stewart, with 218 stores, sells merchandise for plus-size women.