We’ve all hosted them- wine maker dinners, cigar nights, meet the chef nights, and any other kind of night we could think of to bring people together- especially on slow nights- to add a bit of sizzle to their lives and a bundle of cash flow to ours.
The most recent trend and one that is growing faster than wine, cigar, or chef night dinners is the artisan purveyor dinner. A great combination of entertainment, education, and interesting subject matter, the artisan purveyor dinners will grow to become a tremendous marketing, advertising and publicity tool.
On a recent evening in
The event was a sell-out success. The diners had the opportunity to not only meet the cheese makers but also had the pleasure to rub elbows with Armandino Batali famed owner of the Seattle-based salumeria.
The benefits of these events will be felt throughout the food community for years to come. Not only do they play an important role in the life of the artist, but they also add to the community of the restaurant while educating and entertaining the customer.
If enough restaurant owners begin to promote the small, local purveyors they use, the publicity that both the restaurant and the purveyor will realize will be huge boost for business.
The next time you need to think of a promotion to pack the house, encourage business, and share a good time, think of an artisan purveyor dinner. Share the enjoyment of true craftsmen.