I admit it: I have a weakness for scones. A hundred years ago, when I was a junior in college at Glasgow University in Scotland, I used to have pick up a scone and an apple every morning on my way to classes. Not the best breakfast, but fast and easy to eat while on foot. So years later whenever I eat a scone I think of those fairly carefree days in Glasgow. And even though I believe there’s a stick of butter in one scone once and a while I pick one up at a Starbucks or at our local grocery store, Sunset.
So today (I know—a lot of useless information about one of my vices, but you ought to know that this blogger isn’t the perfect eater) after a rather stressful session with my son behind the wheel of the car (he just got his driving permit . . . ) I succumbed to a blueberry scone to accompany my skinny latte (like a hamburger and diet Coke). The scone was fine but what was especially interesting was the note on the bag it came in.
It read in a cursive font:
We’re making a change. Using simpler
recipes and taking out artificial
ingredients. So your food not only
tastes better, it is better. It’s a
start. But we think it’s a good one.
Hope you do too. Enjoy.
Your Friends at Starbucks
P.S. More to come.”
Okay, so I’ll still read the back of a cereal box if that’s all I can find. But I did find the note interesting. It sort of reminded me of Avis’s longtime tagline “We Try Harder.” There is something about a company, no matter how large, that uses various ways to reach out and tell its customers that while they’re not perfect, they’re willing to try.
Just because your company hasn’t had to issue any kind of recall or apologized for some egregious error (cars, anyone?) doesn’t mean you shouldn’t remind your clients that you’re always trying to improve, work harder, and basically do the best you can.