I was looking some things up in the NextStage libraries (we have a few roomfuls of periodicals and books. I know, I know, so 20th century, we) and came upon a clipping from the 3 September 1999 issue of Science, “Hold the Clicks, They May Be Addictive“. The article, from 1999, is about the next addiction du jour, internet surfing.
Welcome to Surfers Anonymous. You can read about our program and its twelve steps by following this link…
I do remember that internet addiction was a genuine concern at that time. I also remember when Jimmy Carter was President and it became popular to be a Born Again Christian. It seems they were everywhere in the media. Even Bob Dylan got born again. For a while, anyway.
Do you remember when everybody had ADD or ADHD? I have a sister-in-law who diagnosed everybody in the family with ADD and ADHD except herself. Amazing how healthy she was compared to the rest of us.
Then every personality had to come out of the closet about their childhood, their addictions, their whatever because, by golly, by sharing their problems it made it that much easier for the rest of us to deal with ours. I mean, krikey, if Roseanne and Oprah and (let me think, who else?) can talk about their travails then mine … well, they’re still mine. What’s different is that I now know other people have similar ones. Misery loves company? Forget that, Misery is screaming “Send Help!”
It was close to the end of this period that the study mentioned above came out, and the Center for On-Line Addiction is still active (at least as I’m typing this).
I was thinking about how things come and go after reading that clipping. I was just asked to comment on some creative and — as often happens in my life — the overlapping of these two elements gave me a chuckle. The function of the creative is to get you hooked. To keep you coming back again and again and again.
Hey, man. Can you score me some creative? Just a little bit, man, okay?. Just a little multimedia file, that’s all I want. I swear to God. Just so I can straighten myself out, okay? Okay? And I’m sorry what I said about your sister.
I went back to my library research and found Log Off: Consumers Embrace Internet Speed from the Oct 06 Omma and thought, “Wow. Seven years and we couldn’t get it into their veins fast enough.”
It is now 2008. I’m advising companies, politicians and governments how to make people crave their dotcom, dotgov or dotorg fix.
My god, I’ve become a pusher!
Sure…I’ve got something for you. What? You’re not sure? How about I just give you this little bit, just a small Flash file, so you can see if you like it…
(this post is meant to be satire, folks, and directed at myself at the end. I’ll apologize now if I’ve offended someone)
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