It is always very special when you can bring different parts of your life together – which is what I experienced this last week in several respects. I invited colleague, friend, and mentor Michael Port, author of Book Yourself Solid as well as founder of the Think Big Revolution, to keynote a local business event that I had organized showcasing eight presenters.
Summary: It has been a fabulous week, and many people here are glad to have heard “the guy to call when you’re tired of thinking small”.
I have known Michael for several years, originally meeting through a coaching organization. Since that time I’ve seen Michael’s business take off – and watched Michael really hone in on his passion. As a “virtual” participant in one of his programs, the Product Factory, I’ve been around to hear his style and delivery – I participated in a day long event that Michael led in Vancouver, BC over a year ago – so it was fantastic to hear Michael again (and again).
Three presentations in three days later, I am pleased to have even more respect for Michael’s mission and vision. He really cares about helping people succeed, and his ethics on how he is growing his business are very refreshing. As he becomes bigger from a visibility standpoint in the world, he seems even more grounded and principled.
Michael got our business organization fired up about his Book Yourself Solid approach – including being very clear about who you are and what your message is. He stresses that we all are here to serve some people/companies but not everyone – hence, his Red Velvet Rope policy. We should work with those whom we do our greatest work, and pass on those where this isn’t happening – even if you have to fire a client who doesn’t fit.
I love the idea of choosing your prospective customers – after all, selling is a two-way street. A huge mistake small business owners make is that they feel they need to sell to anyone who shows interest – when, in fact, WE as sellers need to make the first decision – not the prospective client. Once people understand this, things are so much easier and clearer.
So my only regret was that I gave Michael a lame introduction – in all my haste working on the entire show, this was an area that was disappointing to me – although the crowd was thrilled by Michael’s talk. We went on to another speaking engagement, and then I saw another presentation in Vancouver, BC yesterday. The other thing I would have liked to have seen would be even more attendees.
Watching any great presenter multiple times is a gift – I am so pleased to have been a part of Michael’s trip from PA to the Northwest – as a true “adult learner” who retains about 20% of what I hear (yes, this is standard for adults!) – hearing a few things several times has gone a long way to further understanding where Michael is coming from.
Get on Michael’s blog, and buy the book, Book Yourself Solid – if you want a clear way of understanding the fundamentals of selling, with autethicity, passion, and love for your clients (and their success).