If you’re a Chicago Cubs fan, you probably know all about
this. If you’re in PR, you might have heard. In any case, I was sort of
surprised—not by what happened but by the commentary afterwards. Last week
during a game between the Cubs and the Philadelphia Phillies an overzealous
Cubs fan tossed beer onto Phillies outfielder Shane Victorino. The police were
called in and a search ensued for the beer thrower. I believe a few days passed
before the Wrigley Field beer-tosser Johnny Macchione turned himself in.
he met with the media he handled himself with ease and just the right amount of
remorse. What was probably most interesting to me is that the Chicago Tribune’s
brief story that appeared in Saturday’s paper included a quote from Gary
Dunlap, senior vice president and head of the crisis and issues management
group at Edelman Inc. Dunlap was surprised by the 21-year-old beer culprit’s
“poise.” I was surprised that the Trib sought Dunlap’s opinion.
are such a culture to what someone looked like, sounded like, etc. I don’t know
if we would’ve seen a story like this a few years ago. It was excellent PR for
Dunlap’s group, but I wonder what it told us about the fact that some hooligan
(okay, I like using that word once in a blue moon and from where I’m sitting
the moon is definitely blue) was congratulated for apologizing for something he
should never have done in the first place.
I think it’s cool that Edelman got a nice placement (a little silly though) in
the Chicago Tribune, but aren’t we just setting this guy up for more publicity?
I have the horrible feeling that he might even get a book deal.
because you can say, “I’m sorry” doesn’t mean you deserve the spotlight.