A few of you have written asking questions about your specific telemarketing issues. And while I respond to every question personally via e-mail I thought it might be nice to share some of the dialogue with the rest of you. After all, this website is about sharing information that can help all small businesses. First off email@example.com from Columbia writes:
Hello I´m going to begin a B2B telemarketing campaign. I want to know if it´s hard to enter to those customers?? Hispanic target, what is the difference between home and business campaign??
Thanks From Colombia
Thanks for responding. Telemarketing, like any profession, takes time, energy and is sometimes a thankless job. Telemarketing to a residential clientele is especially difficult because people hate getting solicited at home. Business to business cold calling is a lot easier in a sense because business people expect to be interrupted by the occasional phone call. If you are targeting the Hispanic market then it’s obviously a good idea to have bi-lingual telemarketers on hand. First decide who you are selling to (home vs business) and then try to obtain a decent list. I think it´s a good idea to make the cold calls yourself initially so that you get a feel for how the call should go. Good Luck"?¦
The next e-mail came from firstname.lastname@example.org at Briarcliffe College and asks"?¦
I am a student at Briarcliffe College and am interested in knowing if blogs are successful. What do you think the first step would be to start my own internet business?
I suppose it depends what you mean by successful. I use blogs as a way to educate my readers as well as promote my services so in that sense it is successful. Should you start a blog of your own? It depends on the purpose of the blog. There are lots of IPs that have blogs. I would suggest going to Google and type in "Start your own blog" and see what comes up. In response to your other question, starting an internet business like any other is a lot of hard work. Although you didn´t mention the type of internet business you wanted to start make sure it´s something you really want to do, is enjoyable (fun) and brings you the type of rewards you want. Don´t expect overnight success; instead focus on fine tuning your product so that it´s the best it can be.
Finally, Gardnerbio@aol.com asks"?¦
When you run seminars for exposure purposes, do you ever repeat the same seminar at the same venue? If so, how many times? I’ve been doing seminars in biology and plug a book I wrote at some point in the seminar. I view the seminar as a vehicle for getting business exposure. However, I’m finding that re-inventing a new seminar each time is a lot of work and that I get a lot of repeat attendees that I’ve seen before, rather than a new “crop” of contacts. Any insights? Liked the tips in your article and feel motivated to continue on now. Thanks.
Thanks for writing Al,
I do the same seminar on a monthly basis but have expanded the subject matter. For example, my first workshop was Cold Calling 101, however I’ve expanded it to a second workshop on Business Promotional Tips for Small and Mid-sized Firms. Because the business promotion workshop has been so successful, I´ve decided to write a second book with the same title. This will work as a companion to my firs book, "Telemarketing Success for Small and Mid-sized Firms. So you don’t need to reinvent just expand it. By expanding your range of topics you can teach more subjects but keep the original in tact. Hope that helps.
These are just a few of the comments and questions I´ve received, If you have questions of your own, please don´t hesitate to contact me either through my column or directly at the e-mail below. Thanks to everyone for helping to make this column a hit and keep those comments coming"?¦
Tony Wilkins is the author of "Telemarketing Success for Small and Mid-sized Firms available in most bookstores and online at www.amazon.com and www.xlibris.com you may also find out about his workshops and services at
http://stores.ebay.com/telemarketing-success via e: mail at email@example.com or phone 415-267-4872 .If you´d like to be notified of a new posting for this column ,please contact Tony Wilkins at firstname.lastname@example.org