This is the second time I’ve had the pleasure of mentioning GoArticles.com. As I wrote in a post not long ago, I use GoArticles.com as a place to distribute short articles to websites, ezines, and small print publications. I’ve placed about a dozen or so articles there this year. These articles have been picked-up and published at a number of sites and print newsletters; the exposure is free and painless. Overall, it’s a good deal for both writer and publisher.
The reason I mention GoArticles.com again is a second article I have there has now been downloaded over 300 times. Published at GoArticles.com on March 14, 2005, the article is titled Paper Direct Mail Is Not Dead.
I recently witnessed a conversation about the "death" of paper direct mail due to the "life" of web presence and blogs. I’m not exactly sure why, but someone seems to declare the "death" of a marketing technique every few months…I guess that’s how some consultants stay employed – announce the "death" of something and create the "life" of something new. Anyway, I disagree with the notion paper direct mail is dead and as such thought I’d share how we integrate paper direct mail into our marketing, sales, and lead nurturing systems.
In this emerging era of Internet use, paper direct mail remains relevant and happily coexists with traditional websites and blogs – neither is an either or decision. All have an important use in sales and marketing, and paper direct mail remains relevant…it still works.
If you’re interested in the entire article just follow this link and download it from my site.