Yesterday I talked about following up with sales prospects. Today, Seth Godin reminds me of another kind of follow up — one that isn’t used frequently enough in business. It’s the customer service follow-up call. He suggests:
“How was your dinner last night?”
Follow up. Not follow up to sell something, just to know. Just to ask. Just to set things right if they were wrong.
The fancy restaurant knows my phone number. Why not have the owner call me the next day just to ask?
The doctor knows my number. Why not call a week later to see how that broken arm is mending?
The accountant knows my number. Why not check in to see if the taxes went out the door okay?
Don’t forget that exceptional customer service is also a great way to generate referrals and repeat business. Try making follow up calls this month. See what happens!