It talks about how we can use press releases to communicate directly with customers rather than hoping a newspaper or other media channel will publish them.
For the past several years I’ve been doing what David talks about in this eBook. It works. And it’s only going to get better as our connecting technologies get easier to use and more people participate.
The Internet has become Web 2.0 and it is the most important media we now have. The more you understand it the better you can use it to grow your business.
Download David’s eBook here.