The annual meeting is also an occasion to show off your most valuable asset, your team.
Give people roles in the meeting and they become even more invested in your success. It’s also a terrific learning experience for everyone. If possible, have each of your key people make a short presentation within the meeting. Even if you have a great employee who doesn’t present well, give him/her a small part but one that will build their confidence. Over time those people will get better and better. Someday they may lead the company.
Even a 3 or 4 minute part in a presentation is a great honor. Make sure they have plenty of rehearsal time and coaching. The direction for what they will cover should be explicit.
A couple of tips for the less experienced presenters: Work with them one-on-one as well as in the group. Try not to make any last minute changes to their script as you get within 24 hours of the meeting. Give constant encouragement and save the more difficult critiques for off- line.
What does the audience see? A well oiled machine with a great future. They get a sneak preview to the future management of the company.
Next week: How to combat nervousness when presenting at the annual meeting.