This will be a very short post. I just read Ivana Taylor’s book review of “The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing. It takes a lot to get me to go buy a book these days, but this review made me sit up and pay attention. Hats off to Ivana and Small Business Trends for alerting us to this new book.
Once you read the review and click through to Amazon, scroll down to some of the extra reviews and the comments by Emanuel Rosen. His story about a burger shop in Australia is simply golden word-of-mouth advice.