A reader recently posted this comment, and I thought it had some strong legs to stand on as a blog. Here it is:
<“Hello (Dave) it is (Nate) I need you to call me back as soon as you can, I am at 555-555-5555 thanks!”
This works and more importantly it teaches you how to transition from one concept to another- like the elevator pitch for you company. When they call you back don’t ramble get right to the point. Your elevator pitch will come in handy here. Use statements like I wanted to get your opinion on this or I had an idea that I wanted to show you. If they are not interested send a professional follow up email and move on. This tactic works and is honestly the single best message you could ever use. I will put this message up against any others out there BAR_NONE! >>
Nate, you deserve a plug for this one. Here’s Nate’s website.
Now, this voice mail has been proven to work in many cases and across many industries because it does two things well:
1. It is positioned and comes across that you know the person and they know you. (Using first names.)
2. It sets up the urgency for them to call you back leaving the listener to think, “With a message that sounds this serious, maybe I do need to call this person back. Not sure why, but I will!”
However, it’s important to be aware of the drawback when using:
It can backfire on you. Personally, if I don’t know the person and they don’t give me a reason to call them back, I’m not. However, if you are targeting prospects who speak to many people on the phone daily and there’s a chance that they can speak to someone they know and not remember their name, then this is a gem of a voice mail.
Finally, given that I suggest creating five unique voice mails to weave into your prospecting strategy, this can be one of four that you use. This way, you can gauge the ones that are getting people to call you back and the ones that are not.