Blogging is back on track now – I was consumed by the schedule of Learning 2005 – an example of attending a conference that isn’t a complete fit but having enough commonality with many attendees for me to gain great, immediate value.
Our kenote speaker: Malcolm Gladwell – author of Blink and The Tipping Point
Malcolm Gladwell is a brilliant guy who can think on his feet and speak to a large group without canned preparation. I really like that. He came to my home town THREE times since Blink first was published, and I missed him each time for different reasons. It was a joy to hear him as keynote at the Learning 2005 conference – and what I liked most was his ability to go with the flow of the moderator, Ellliott Masie, who did an interactive thing with him to tie into the topic of learning.
I listened to every word and wrote three pages of notes. As his ideas relate to learning, Malcolm noted that people act differently when alone than they do in groups – and used the example of police officers – who can be much more brutally forceful when surrounded by their peers – and how some police forces are starting to have more individual cops work a beat. He said studies show that if you fiddle with someone’s environment, you can have a great impact on people.
How does this relate to small business owners? You have surrounded yourself in an environment – and you can change it. If you change it slightly, you can increase or decrease your creativity, your revenues, your customer base. Send me a note if you’d like to learn how – to learn more specific details on this. I’m glad to share my ideas, because I’ve been a believer of environmental design for several years. Change your thoughts, your ideas, who you hang around with, and/or your physical environment, and it is amazing as to all the other things that change.
I’ll write more about what Malcolm Gladwell talked about in my next post. For now, take a few minutes to self assess a few things:
Do you surround yourself with people who believe in you and in your ideas?
Do you have a physical environment around you that pulls you forward?
Are you reading trade magazines and books that offer you new and interesting ideas?
Are you willing to flex your environmental ideas and try new things?
Think environment…. note five things you can do to move yourself forward… and pick up Blink and The Tipping Point – they are both quicker, easy reads with many stories to illustrate Gladwell’s ideas.