There is a reason American Apparel was second only to Nike, as 2008’s “Most Trend-Setting Brand”, and why they won “Marketer of The Year” in 2005. Consumers know this company as one of the strongest names in eco-friendly clothing, and American Apparel is doing everything to keep it that way. They have a tight control over their manufacturing and supply chains. They own their own solar-powered sewing, design and manufacturing facilities, and they source their materials locally. With this kind of control, there’s never a question as to what impact they’re having on the environment, it’s all right there to look at. This is the kind of visibility that encourages consumers to trust and embrace the brand.
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