American Airlines has filed a lawsuit against Google, regarding online advertising.
The carrier charges that Google sold trademarked American Airlines terms to other companies. This suggests that sponsored advertisements unrelated to the airline appear alongside Google search results.
After filing the suit last week American Airlines issued a statement: “American is only asking Google to stop selling our trademarks to others who are purchasing them and related terms to confuse, and/or divert consumers searching for AA.com or American’s products, and we are seeking relief for the damages such practices are creating.”
The amount of damages sought by American Airlines has not been revealed.