If you’ll watch how they constantly refine what they spotlight, you’ll learn much about how to really target what people want. Take, for instance, this upcoming promotion on Amazon.
First you are lured by a sidebar poll:
Then you are forced to sign in:
When you see the results, you are likely to note that your choice is winning and therefore mark your calendars to try to snag one of those $100 XBox 360s, or, if your choice is not winning, you might be tempted to promote your choice to your friends so they can vote to up the chances of your deal winning.
Smart marketing if I’ve ever seen it!