By Brian Dumaine
“Bose is known for high-end audio equipment and dedication to research. Founder Amar Bose, who still owns most of the $1.7 billion company, reinvests all its earnings into R&D. That approach has created cultlike fans and innovative products – its wildly successful Wave radio took 14 years to create. Now Bose has a new product that could shake up the car industry. (Hint: It’s not stereo equipment”
– If you’ve ever listened to Bose speakers you will know that they are the best. The story of Bose is probably one that you don’t know. Like most business stories there are many twists and turns, a bit of luck and an unexpected helping hand here and there. I will leave it to you to read the details. -ed.