It is always fun to receive others’ promotional merchandise. When well crafted, produced, and is timely – I’m often in awe – because efforts like these lead to more revenues.
About a week ago, to tie in with the school season getting back under way, I received a package from Janet McNaughton of Lasting Impressions, which is a company that creates brilliant corporate gifts and sales tools. I met Janet a few months ago.
I opened my envelope from Janet and saw three things, all tied into one concept. The attached business card-sized note said it all: Always Be Campaigning! (in grade-school colorful typeface.) When I looked closer, it said:
It’s time to get back to the ABCs – then,
“Always Be Campaigning”.
Below that, it said:
For great fall campaigns, contact Janet McNaughton at... (and proceeded to give contact info)
Included and tied to the note was a very cool Post-it Note highlighter pen with Janet’s logo on it, and a pad of sticky notes also with the Lasting Impressions logo. All tied together and well presented.
Why I liked this so much:
Not only does this tie into the back to school theme, but also with the political campaigning that is everywhere (at least if you are in the U.S. right now). Janet uses quality products and her company logo is on each item. They are useful items and really COULD assist in someone doing some prospecting research or in going through lists of company names. It was classy.
This is the business that Janet happens to be in, so contact Janet if you need assistance – and you would expect a marketer like her to put a top-notch product and campaign together – but that isn’t always so. I have seen campaigns with poor quality items and out-of-touch marketing to go with it.
The last time I ordered pens with my company name on them was the first time I worked with a different promotional item company. Although I proofed the logo, it came out so small and light that to this day, people can’t read it, so really makes me look ineffective if I ever use them (which I don’t). I was surprised that the promo company didn’t offer to re-do them once I mailed them one of the pens, since we were beginning to build an alliance partnership. Needless to say, I don’t work with them anymore, If what I give out or mail isn’t high quality and readable, it just makes me look bad – end of story.
Think of an easy campaign to get started on with your prospective customers OR with your alliance partners (who can refer you more customers) Start small – and keep at it. Once you have mailed something of value, give a call to introduce yourself or re-introduce yourself if you’ve not done business yet.
Have an idea for a campaign that has been successful for you or your company? I’m offering coffee gift cards for the top three ideas in September. Send to my email or post as a comment.