I recently got an e-mail from an e-mail security (anti-spam, anti-virus, etc) company sharing with me the results of their 500+ person survey.
The survey indicated that a) e-mail threats were the biggest challenges to their customers and b) that small businesses acknowledged that information technology (IT) was the best way to spend their money in an economic dip.
I disagree and something doesn’t sound quite right.
Sure, e-mail security is very important, but if you did not have good e-mail security before the economic slowdown, I don’t see why you would invest in e-mail security now that we are in a slump.
IT is a good investment, but “spending on IT” is not in and of itself a good investment, in any market. It is those things that can boost profitability, reduce expenses, and enhance your value to customers that are the investments you should focus on.
What you must be careful of in today’s climate are the tech marketers who are turning the recession into a marketing ploy.
Don’t be pushed into spending money, especially money you don’t have, on a new server, or new telephone system, because some tech vendor or your local IT consultant said that you should spend money because the economy is tight.
Instead, invest money on those technologies that will do the most to ensure you KEEP YOUR CUSTOMERS and GET THEM TO SPEND MORE. This is very important.
E-mail security is important, and you should have at least basic e-mail security (anti-virus on your computers/servers) for your business. But there is no need to rush out and invest money in a solution because a vendor is pushing you to spend the money and showing you what “studies” indicate.
Be a smart shopper — in a down economy and in a booming economy.