Over the last few weeks I have been talking to a lot of people about how to get more customers. (By now I probably have enough material for a couple books.)
The people I have spoken with are people whom I consider experts in how to get more business. Some are authors and consultants (like Jeffrey Fox). Others are business reporters (like Dick Youngblood) who have spent years learning and writing about small businesses. Many more are people like you and me who spend their days finding customers, developing relationships and growing their businesses.
As I talk with people, I keep hearing certain themes repeated. They are not complex. Nor are they difficult to do. But they are important things to do if you wish to get more customers.
Here are some of these recurring themes:
o You need to prospect every day.
o Talk to the right people.
o Help other people get what they want.
o Be polite but be persistent.
o Listen and learn.
o Business is all about people and relationships.
o Keep in touch. Find fun ways to follow-up.
o Have a good reason to talk to people.
o Stay focused.
Starting next week I will be posting articles from these interviews. They will cover the above topics and more. So if you’re a professional salesperson, a small business owner or anyone interested in getting more customers, I think you’ll find these interviews full of valuable ideas.
Oh, by the way. I am continuing to interview people so if you have any suggestions like type of business, industry or a specific person you’d like interviewed, please let me know. I’ll try to arrange it.