While searching for last minute halloween costumes on FamilyFun.com, I came across this well placed ad. No matter how busy I was, frantically perusing the array of ghouls only days before trick or treat, as a parent of school age kids, I was moved to click the ad for a homework search engine.
Turns out, the ad is promoting AOL’s StudyBuddy, and the service appears to be fantastic. As far as I can tell, StudyBuddy is the only alternative to Yahooligans, Yahoo’s kid-based (and safe) search engine. Within a few pages of the search engine, I was drawn to this ad at the top of the page:
The joy of eating was a flash site specifically designed in conjunction with this ad. It plays like a commercial, and follows with a site that’s remarkably well designed, focusing on the user experience and making the job of food prep easier.
Both of these examples caught my attention, even when I was busy doing something else. They caused me to act quickly and they presented me with content that was worthy of the interruption when I actually clicked through. Is your advertising this well placed? Does it offer value to your consumer when they act upon it?
Reaching them where they are; convincing them to act; rewarding them with value when they do; all of these are hallmarks of excellent advertising.