Many times when someone sees what he or she believe Is advertising, the radar screen goes up. Immediately, a bit of mistrust comes into play.
When they read an article that speaks about the very same subject, often times, they begin to develop a bond of trust with the expert who authored the piece.
In some cases there is very little difference in the actual content, but in the eyes of the reader, the difference is quite large.
Writing articles and submitting them to relevant publications and web sites is one of the best long-term marketing strategies you can adopt — online or offline.
The reason I say long-term is because you need to stay at it for a while and be consistent. Once you do, you will find that prospects will begin to contact you with a different appreciation for what you have to offer and web site traffic will begin to flow independent of any keyword search terms.
Jim Edwards is one of the best promoters of this strategy and is a "practice what you preach"?? kind of guy. He has created an entire library of products and I heartily recommend that you check out Turn Words Into Traffic.
Turn Words Into Traffic will give you all the tools you need to properly implement an article expert strategy either online of off.