Use accent lighting to create drama in your store, according to advice from Atlanta interior designer Victor Moldovan in yesterday´s Retail Strategies. Hmm. OK. What else can a retailer do to keep customers interested and, hopefully, buying?
"Keep your store constantly changing and evolving," Moldovan suggested. "Every time that return customer comes in, your store has got to look fresh. It might be the same merchandise, but keep moving it."
A retailer should try, he said, to rotate the merchandise at least once a month, if not more often.
Moldovan has his own Atlanta store, which he uses as kind of a laboratory to test out concepts. "So many times," he said, "we´ll move merchandise from different parts of the store, and it will sell immediately. Somebody will say, "I never noticed that,´ though it might have been in the store for months."
So, there you have it: Add a touch of drama and a dash of fresh new look to keep your customers interested — and, of course, buying.
Tomorrow in Retail Strategies: One final bit of wisdom from Victor Moldovan.