Jay Saber is probably high right now. Not because he paints for a living. Because he paints rooftops.
Saber is the founder of RoofAds. He slaps advertising on the tops of buildings. You might think his gig is for the birds. But he charges anywhere from $5,000 to a quarter-mill for each job. Past customers include Mercedes Benz, Hewlett Packard and the Seattle Seahawks.
A roof contractor for 25 years, Saber was diligently working on a friend’s roof a decade ago when his buddy told him not to take the job so seriously–his place wasn’t the Ritz anyway.
For a gag Saber wrote “The Ritz” on the white roof in big black letters. Later a helicopter happened by, saw the sight and snapped some pictures, which found their way into the local paper.
Saber realized he was onto something. So he got some permits–and FAA flight plans–and started a business. It took off. Soon rooftops in Palo Alto, San Francisco, Sacramento, San Carlos and San Jose were sporting ads from the likes of Home Depot, Certain Teed and Excite@Home.
All RoofAds are visible from a height of 2,000 feet and come with a five-year warranty, annual maintenance guarantee and exposure that’s unmatched, since they’re visible to millions of airline passengers, not to mention GoogleEarth browsers.
We’d like to get in touch with Saber ourselves and offer some prime ad space for a very reasonable price…if we can just get ahold of the keys to the roof here at AllBusiness.