About Me. This post is not about me personally, but exploring your “About Me” page. I like to call it the, “I Love Me Page.”
Some people and companies calls it About Us (in the case of really small businesses, it is to look BIGGER). Some call it the Bio. Some call it the Company History.
Call it what you will. It is your way of sharing about yourself so that other people, customers, prospects, will be impressed. They are usually fun to write and helpful to those who read them. As a personal quirk, I don’t think I’ve ever purchased from a company that doesn’t have one. It just bugs me that a company doesn’t share about itself and what its all about.
The reasons people do these About Me or About Us pages today is they have an impact on when and how surfers find you on Google or another search engine (are there other search engines?..)
If you do a search on TJ McCue, you’ll find a lot of the profiles I’ve created myself on other sites where I participate or belong or simply where I know there’s value from an SEO perspective. No harm doing that.
But as a customer, what are you really searching for and what do you pay attention to? Is it the multitude of biographies or is it when someone else writes about the company you are considering joining as an employee, or contracting with, or buying a product or service from. In some cases, you want to read a customer testimonial. Fair enough.
In most cases, you’d like to know what your favorite experts say, if anything, about this company, this person. You want content from your favorite blogger or columnist or trusted newspaper or magazine. That simple. You want some source you trust to write about that company.
So spending time on 45 links to me, about me, by me, from a plethora of authoritative sites doesn’t do much really, to persuade someone to buy. Writing a jazzy About Me page on my website helps a bit. But the “I Love Me” page that counts the most is when someone else says it instead.
What are you doing today to spread the love?
TJ McCue is a strategic content — that means he writes About Me pages about more than himself.