You’ve seem them haven’t you? Abandoned blogs. Scattered about the blogosphere like gravestones in cyberspace. All too often I will follow a search term to a blog post and think: hey, this looks like a great blog. But when I go to the blog’s home page to read more, I see there hasn’t been a post since 2005! Why do people abandon their blogs?
Well I’m sure there’s a variety of reasons behind it, but I would venture a guess that in most cases, the blog writer simply ‘ran out of steam’. I suppose in the case of personal or hobby blogs, this is forgivable.
But for a business blog, it’s a different story. If you have a blog attached to your home-based business website and haven’t posted in it for awhile, that won’t make a very good impression on your site visitors. Conversely, a home-based business blog that has regular and recent entries in it will look like you mean business!
If you start a business blog for your home business, remember that’s it’s a long term commitment. Plan to build it over the long haul and don’t give up on it when you temporarily run dry.