Our newest additions to A Year in the Life series, the ladies of LunchSkins, have seen a dramatic increase in both sales and inquiries about the product since their appearance in O Magazine. The owners write:
We continue to feel the Oprah effect- and its
associated ripples. Ever since the
March release of the O Magazine feature, we feel like we haven’t stopped! We thought that we were prepared for the
increased interest in LunchSkins, but our expectations have been far
Not only have sales increased online, but businesses such as nature centers and boutiques are calling to find out how they can sell the product.In order to handle the new surge of customers, LunchSkins has hired a few new people to help out.
We have beefed up customer service and
fulfillment by hiring an old college friend to help with the growing volume of
sales and inquiries. To keep our retail
partners happy, we also hired another super-talented mom to be our liaison with
our broad base of stores.
One of the biggest thrills came when LunchSkins participated in a green event for the Museum of Modern Art and then had their designs carried in MoMA’s design store in the Big Apple!
Typically the company has seen a lot of business in certain times of the year, such as right before Earth Day and the start of school, when parents are busy purchasing items like lunch boxes and pencils. June has generally been the ‘slow’ time of the year, but this year, with increased exposure, things have taken a very good turn. With this, the company will have to work around one major change they’d expected to complete during ‘the slow time of the year’ – their website.
We were going to take this month to make a few minor tweaks to
our website in order to better automate our systems. What we thought was going to be a small investment of time and
money now looks like a major overhaul of our website – timed perfectly to
coincide with our busiest time of the year!
Please pass the ibuprophen…
What does a business need to do to handle such a sudden increase in business? We’ll talk to a few professionals this month to see how small companies can prepare for a change like this. In the meantime, we’ll wait to see how LunchSkins handles both the new surge in customers as well as changes to the site!