As we all know, childcare can be an ongoing issue for working parents.
This is especially true when the working parent has been widowed and is going at it alone!
Kristen Brown had a great month, but she also had some difficulties – mainly, finding childcare for her daughter when other options failed, and understanding that she may have to start paying for childcare, which will cut into her potential profits and income.
With a lot of work events on the calendar, it
has been difficult to arrange childcare and I have ended up scrambling and
struggling to find people last minute.
This has prompted me to seek out some additional sources of childcare –
people I will have to pay which adds an additional financial strain to the
list, but a necessary one if I am going to promote my businesses like I should.
Kristen adds this:
This is one of the first times that being a widow has really
caused a major outward challenge for me.
Obviously I have had the emotional challenge of it all, but haven’t
really felt the strain of single parenthood until now when I don’t have that
spouse to share in the childcare responsibilities.
The great news? Kristen will be featured on the cover of a new national women’s business magazine slated to preview in May. (Check them out: They offer a free subscription – www.marchmagazineonline.com.)
In addition, she will be speaking at two events, one with over 200 people in attendance. While this is a great way to get information to the public about her product, it also causes potential problems for her, specifically again when it comes to childcare and travel/work obligations.
I have a love/hate relationship with these events. I love sharing my message and meeting new
people at the fantastic events, but the stress of travel and logistics planning
are challenging having to juggle childcare (once again) with the usually very
early morning departure times and the driving to and from the events (though
the drive time is a nice, peaceful escape for me).
In terms of marketing, Kristen has done what she feels she can do on her level by sending out press releases, pitching articles, participating in social media networking events, and obtaining news and media coverage. However, it’s just not enough, and now Kristen has to find a way to get her name out there even more so she can get noticed on a national level.
Kristen also needs to obtain legal counseling and advice services, but she must do so on a limited budget. She says:
I will have to have a lot of legal assistance in
reviewing contracts the next month. I
have a very limited budget for this but it is a necessary expense. I need to try and find a less expensive
attorney than the one I have now who charges very high rates.
So while business continues to move along at a nice pace, it definitely has posed some serious challenges for Kristen. We will be addressing these challenges in several upcoming posts. In the meantime, if you have been faced with these challenges and you would like to offer suggestions in the form of comments, please do so!
You can visit Kristen at www.happyhoureffect.com.