Sherri Edwards of Cutie Poops and Bottoms has had a very eventful month. Not only has she been managing the helm of her business, but her twins turned one and have become mobile. As all mothers know, this becomes a difficult transition time, because once baby starts moving there is little chance she’ll let you get much done! Sherri writes:
Crawling all over the place. I can no longer bring them with me to work
as often as I could before. Now, when I set them down, they are
exploring the store and making a break for the front door! It is
actually quite fun to be there with them, as it definitely adds
credibility with the customers….but it is two hard to be in 3 places
Another bit of good news on the family front: The twins have begun sleeping through the night! Now, Sherri can get a cohesive unit of sleep rather than a scattered one, and we all know how much better we feel when we’ve had six hours of uninterrupted slumber versus two!
In business news, the success of Cutie Poops and Bottoms continues to grow. People are driving from all over to seek out the store, and Sherri had her best day yet this past Saturday. Even the customers noticed the amount of business. Not bad for a company that caters to a smaller niche of the population. Sherri says, “People are also starting to seek us out, and are driving long distances
just to come to our store.”
Of course, Sherri is experiencing similar problems all new companies experience. First, when will the profit begin to turn? At this point they are still putting out what they make in an effort to market and advertise and pay for supplies and start up fees. In addition, Sherri owes her partner back the initial investment and she wants to begin to make an income. Her goal: To have Internet sales pay for the monthly mortgage. Says Sherri:
The wheels are constantly turning…barely anyone even knows we exist
yet. Our store is still in its infancy. How can we get it out there
more when we do not have a budget for advertising? Our internet sales
are picking up and we are getting orders from all over the US right now,
which is amazing, but we are far from our goal of having the internet
sales pay for the monthly rent of the store. I believe all this is
possible…we just need more people to know we exist!
We will visit several experts this month to discuss the tribulations Sherri continues to face as a new business owner. In the meantime, keep your fingers crossed that Sherri continues to see success in her company – and that the twins continue to sleep through the night!