Amy Goldsmith has held several career titles: former journalist, the CEO of GK Communications, and now the owner and founder of Aunt Ida’s, a company that specializes in selling a variety of all natural, preservative-free Jewish foods.
Amy has an even more important life role, of course, one that the majority of my readers know and love: She is the mother of two, one who is four and one who is still an infant.
With so much going on, how does Amy have time for hobbies? She doesn’t, of course!
Aunt Ida’s is a relatively new company, launching this past December. Products are now being sold online and at Kaufman’s Deli in Chicago, but Amy’s plan for the year is to expand into supermarkets and retail outlets.
Amy had been considering creating a food product for several years; the idea of Aunt Ida’s hit her when she spent a day battling Los Angeles traffic while driving from store to store picking up the perfect Jewish cake here, the perfect cookies there. She knew there had to be a better way to find natural, healthy, less fattening Jewish food; but there wasn’t. So she created that place in Aunt Ida’s. Her company is the first of its kind, and Amy says the response has been phenomenal.
Amy’s challenges seem to be similar to many of the mothers participating in this A Year in the Life Series: to make everyone happy — clients, customers, family, and friends. As we keep up with her and the other business moms this year, we will try to find some techniques for doing so. In the meantime, be sure to visit Amy’s website and take a taste of some of her delicious foods; then join us for the next post, when we meet Kimmy Cavallo of Kimmy Makes Scents.